Journal of Business and Hotel ManagementISSN: 2324-9129

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Medical tourism: Re-examine consumer motivation to travel for treatment post-Covid-19

This presentation re-examines the consumer motivation to travel for treatment in a post-Covid-19 era. In a post Covid-19 era, consumers’ motivation to travel for treatment will depend on the following factors: Consumer confidence on travel, assurance of quality and safety in destination country and hospital, geographical distance, and to a lesser extent the type of treatment, treatment availability, and cost. The healthcare providers and established medical tourism facilitators will need to diligently communicate their safety protocols to potential consumers to earn their trust. The surviving medical tourism facilitators may want to focus on domestic market as a new strategy until 2023. The recovery period may be long, we can certainly expect paradigm shifts for both consumers and producer markets in medical tourism.

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