More is More- Why revenue optimization is more important than ever!

Crippled by a global pandemic, the hospitality industry is suffering through the lowest occupancy levels we have ever seen in our lifetime. With basic safety and hygiene now the new luxury, what steps can hotels and resorts take to ensure they OPTIMIZE every single guest check and revenue stream possible? As a yield management consultant in the hospitality industry for the last 10 years - now more than ever - I think it is VITAL to make sure we are looking inside and outside the box to make the most of the opportunities that are presenting themselves. Not only do we need to consider every current source of profits, we have to prepare for new and potential revenue streams as travel makes the come-back we all know it will. If you find yourself thinking along the same lines - here is the first of three articles detailing simple and useful suggestions to optimize revenue from 3 critical revenue streams in the months and years to come: Rooms, F&B and Spa.