Post COVID-19: Medical Tourism Strategy for Business Revival
Medical tourism is on hold now due to COVID-19. It is
impacted badly like other tourism products and possibly
would take the longest time to revive again. We all know
that this industry is not going to restart until the international flights’ resume, worldwide travel ban uplifts, and
visa reissues. But one thing is for sure this industry will
regain its market share sooner or later worldwide.
However, the marketing plan and strategy for medical
tourism are not going forward as earlier. There will be a
question mark on traditional business strategy in the current scenario and post COVID-19, so you have to change
drastically your marketing plan also in response to the
shift in searches, competitors, and market share.