Journal of Business and Hotel ManagementISSN: 2324-9129

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Post COVID-19: Medical Tourism Strategy for Business Revival

Medical tourism is on hold now due to COVID-19. It is impacted badly like other tourism products and possibly would take the longest time to revive again. We all know that this industry is not going to restart until the international flights’ resume, worldwide travel ban uplifts, and visa reissues. But one thing is for sure this industry will regain its market share sooner or later worldwide. However, the marketing plan and strategy for medical tourism are not going forward as earlier. There will be a question mark on traditional business strategy in the current scenario and post COVID-19, so you have to change drastically your marketing plan also in response to the shift in searches, competitors, and market share.

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