Revenue Management in Carona Crisis
In this quarantine I have been listening to many experts
in Revenue Management, Economy and Tourism. I took
the trouble to study how our company has fared after
each crisis. The conclusion I draw is that recovering from
a financial crisis is much more difficult than recovering
from a Terrorist crisis (9/11), a health crisis (SARS) or
one due to natural catastrophes (Chilean volcanic ash).
No doubt, Punta del Este is directly affected by what happens in Argentina and Brazil. Although Uruguay has currently been able to control contagion by COVID- 19, it
cannot reactivate its tourist activity because its neighbors’
contagion curve is not under control yet.