Reach Us +12097300872

Journal of Business and Hotel ManagementISSN: 2324-9129

All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Social Media's Influence on Hospitality & Tourism Management

Social Media’s Influence on Hospitality & Tourism Management

Social media, which are based on web-based, mobile based or cloud based technologies have created wonders as far as accessibility is concerned. For decades in hospitality management we used to say “you do one thing bad ten people will know by the word of mouth.”Social media has changed that proverb overnight as the “word of million mouths.” So rapid is the spread of communication that it can make or break businesses, governments, or any agency. It is not plain communication but it leads to an interactive dialogue which creates a viral impact. Social media has the advantage of (a) reaching global audience, even in remote corners of the world; (b) immediacy with no time lag; (c) easy accessibility by those receiving the communication as long as they can get their hands on a computer keyboard; (d) twenty four hours, seven day operations thereby overcoming the time difference; and (e) ubiquitous versatility for interactive exchanges.

Special Features

Full Text

View

Track Your Manuscript

Share This Page

Media Partners

Associations