What are the Challenges and Opportunities Facing Cross-Border Healthcare?
Access to cross-border healthcare has become an inevitable, positive by-product of economic, cultural and technological globalisation, resulting in quality, affordable
and accessible healthcare being more available. Despite
affordable healthcare being at our fingertips it’s not always at home. Many countries are still struggling with
antiquated health systems and the infrastructure to cope
with their increasing population. This means new generations and new technologies are challenging these systems
at home. Patients are taking responsibility for, and investing in, their own health and wellbeing. They are looking
for more choice, quicker consultations, luxury options
and individualised care. Patients leaving their home
country to seek medical treatment overseas is not a new
phenomenon. It’s been happening since Ancient Greek
times. However, the rapid increase in medical travel over
the past decade has reached a scale we could not have
foreseen or been prepared for. With quality, cost-effective
cross-border healthcare becoming more widely accessible,
our perception of global healthcare systems is changing.
The increasing ease of international mobility and patient
access to peer-led opinions, means wider opportunities
for medical travel providers.