Gina Lynn Kershaw Author

Short Communication Open Access

Linking Global Commerce and Women-Owned Business

Author(s):

Gina Lynn Kershaw

Influencers are the new wave in marketing. They create a valuable word-of-mouth, viral buzz about products and businesses that can be secured with minimal brand investment. Businesses have been successfully using these influencers and bloggers to promote their products, while the influencers themselves have been largely content with earning small payments or free products for their role. That is, until recently.  Influencers and bloggers are starting to realize the huge power they have in their hands, and have been using that influence to build their own wildly successful companies.  Power influencer, Kylie Jenner, built a billion-dollar cosmetics company (without traditional advertising) using only her social media presence. Medium and Micro-Niche Influencers are also startin... view more»

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