Hyeonjoo Kim Author

Editorial Open Access

Analysis of How Tesla Creates Core Innovation and Capability to Sustain the Market

Author(s):

Hyeonjoo Kim

Tesla as green technology is new concept to current market. Current conventional market is significantly comparative. As a new comer to existing difficulty to enter the market, the company demonstrates significant innovation in various ways. Thus, Tesla has different concept of management and marketing to the market place. The company demonstrates online strategy and vehicle’s IT connected system. To improve integration of technology, the main firm acquired solar panel and installing firms. The company’s pathway to manage the organization and approach to its consumers would bring significant understanding in terms of business and management. Global consumption for fossil fuel energy is around 82% and demand for the energy had been increased more than twice from 1971 to 2015.... view more»

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