Mr Steven David Strauss Author

Short Communication Open Access

Innovation: The Secret to Going From Small to Big

Author(s):

Mr Steven David Strauss

In my book, The Big Idea: How Business Innovators Get Great Ideas to Market, I examined how innovative, visionary entrepreneurs were able to take new, unorthodox ideas and turn them into global businesses and brands. It was never easy. Whether it was Sergi Brin and Larry Page of Google creating a new way to find information on  the Internet, or Chester Carlson inventing the Xerox Machine in his home, or George de Mestral in France inventing Velcro, creating an innovative new product takes a big idea, perseverance, money, hard work, and a little luck. Innovation is also the secret that can take an unknown entrepreneur or company from small to big -quickly. In this speech, I share fascinating stories like these (as well as stories of innovation that did not work, such as the DeLorean... view more»

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