Richard Lorenzen Author
Short Communication Open Access
Author(s): Richard Lorenzen
Millennials have shown more interest in entrepreneurship than any previous generation; however, research also shows that millennials are starting their own businesses at a slower rate than those generations before them. There are a number of problems cited for this statistic: lack of financial resources, lack of self-confidence, and even economic climates. Richard Lorenzen founded his company, Fifth Avenue Brands, twelve years ago at the age of 15. He argues that millennial today actually have the great opportunity of any generation to reach success in entrepreneurship, and he is going to share his story for how he built a successful, global company starting at age 15, the lessons he learned along the way, and how other members of Gen Y and Z can use those lessons to reach success in th... view moreĀ»