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Hindi Journal of Fashion Technology & Textile EngineeringISSN: 2329-9568
Xu Wei Author
Subjects of specialization
Affiliation
E-textiles, Fashion, Protective clothing
Department of Accounting, Guangdong Polytechnic College, China
Biography
Department of Accounting, Guangdong Polytechnic College, China. Skills and Expertise areas are- Fiber, Textiles, Natural Fibers,Textile Industry, Textile Engineering, Smart Fabrics, Advanced Materials, Materials Testing, Materials Processing, Technical Textiles.
Publications
Research Article Subscription
Research on Marketing Strategy Based on the Behavior of Children's Wear
Author(s): Zhang Xiangai and Xu Wei
The characteristics of consumption behavior of parents were studied through questionnaire survey with parents in domestic cities as the research object. Conclusions were obtained through SPSS analysis software that young and highly educated are the main characteristics of 0-7 years old children’s parents at home; family income is an important factor affecting children's family expenses; each of the children in the children's clothing on the average annual cost from 600-3600 Yuan, with annual household income difference; parents pay most attention on the material and style of children’ wear; shopping, internet search, friends recommend are three kinds of information sources which are the most common ones; they often go to shopping malls and online... view more»
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