Journal of Fashion Technology & Textile EngineeringISSN: 2329-9568

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Research Article, J Fashion Technol Textile Eng Vol: 6 Issue: 2

Research on Marketing Strategy Based on the Behavior of Children's Wear

Zhang Xiangai1* and Xu Wei2

1Department of Arts, Guangdong Polytechnic College, China

2Department of Accounting, Guangdong Polytechnic College, China

*Corresponding Author : Zhang Xiangai
Department of Arts, Guangdong Polytechnic College, Zhaoqing 526100, China

Received: June 09, 2018 Accepted: July 10, 2018 Published: July 15, 2018

Citation: Xiangai Z, Wei X (2018) Research on Marketing Strategy Based on the Behavior of Children’s Wear. J Fashion Technol Textile Eng 6:2. doi: 10.4172/2329-9568.1000169


The characteristics of consumption behavior of parents were studied through questionnaire survey with parents in domestic cities as the research object. Conclusions were obtained through SPSS analysis software that young and highly educated are the main characteristics of 0-7 years old children’s parents at home; family income is an important factor affecting children's family expenses; each of the children in the children's clothing on the average annual cost from 600-3600 Yuan, with annual household income difference; parents pay most attention on the material and style of children’ wear; shopping, internet search, friends recommend are three kinds of information sources which are the most common ones; they often go to shopping malls and online shopping ;parents with a high education level are willing to pay attention on the children’s suggestions into consumption; most parents don’t pay enough attention on the security of children’ wear; and finally makes suggestions on R&D of products and marketing strategies of children’s wear enterprises.

Keywords: Children’s wear; Consumption behavior; Security; Questionnaire

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