Journal of Fashion Technology & Textile EngineeringISSN: 2329-9568

All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Review Article, J Fashion Technol Textile Eng Vol: 5 Issue: 3

Colored Apparel - Relevance to Attraction in Humans

Sullivan CR1*, Kazlauciunas A2* and Guthrie JT2

1325 N. Water St., Batavia, Illinois 60510, United States of America

2Department of Colour Science, School of Chemistry, Leeds University, UK

*Corresponding Author : Sullivan CR
325 N. Water St., Batavia, Illinois 60510, United States of America

*Corresponding Author : Kazlauciunas A
Department of Colour Science, School of Chemistry, University of Leeds, Leeds LS2 9JT, UK
Tel: +0113-34-32939, +07872122956

Received: July 25, 2017 Accepted: August 12, 2017 Published: August 16, 2017

Citation: Sullivan CR, Kazlauciunas A, Guthrie JT (2017) Colored Apparel - Relevance to Attraction in Humans. J Fashion Technol Textile Eng 5:3. doi: 10.4172/2329-9568.1000157


There are numerous different dyes available, many varied fashion trends, and various different ways to change/enhance physical aesthetics. Predicting color preferences and how colors and color combinations, in a shape context, stimulate certain emotions, represents a challenging prospect. Color is a critical cue for sexual signaling, but what the preferred colors actually are in humans, is difficult to predict. Understanding color preferences and perception of color within a context such as attraction, is essential for improving color forecasting and gaining a deeper understanding of color perception. The appearance of color can change based on lighting, shape, texture, and the surrounding environment and associated colors. While these provide physical color characteristics, human vision and perception contributes to how a color appears to the individual. Perception is unique to each individual and is constantly changing due to the influence of a range of variables. This can cause someone to appear visually attractive or visually unattractive. By taking into account all the variables that contribute to human studies in color perception, tailored research can continue to be undertaken to further develop a deeper understanding of color perception and human attraction regarding visual stimulation.

Keywords: Color preference; Color vision; Color psychology; Color-fashion; Color perception; Human attraction

international publisher, scitechnol, subscription journals, subscription, international, publisher, science

Track Your Manuscript

Awards Nomination


open access