Amy Barton1 Author
Subjects of specialization
Affiliation
primary care,disease diagnosis,post-secondary education,anti-drug messages,,toxicology
Faculty of medicine, Arkansas State University, USA
Amy Barton is currently working in Faculty of medicine, Arkansas State University, USA also interested in different medical diseases and terminologies and also have keen interest in their treatment.
Research Article Subscription
Author(s): Sharon J Davis, Amanda Burrow Barker, Asher Pimpleton and Amy Barton1
College Student Reactions to Drug Prevention Messages
Advertisements through television, radio, billboards, and magazines have been used to convey anti-drug messages since the 1980s. Many of these ads have used graphic images or scare tactics in an attempt to dissuade young people from using, yet more recently, positively toned messages have become increasingly popular. Positively toned messages tend to focus on activities young people can do besides drug use. Ninety-six college undergraduates were asked to rate a series of both scare tactic or negatively toned ads and positively toned ads across three phases. Results showed the negatively toned ads were perceived as signi... view moreĀ»