Journal of Addictive Behaviors,Therapy & RehabilitationISSN: 2324-9005

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Research Article, J Addict Behav Ther Rehabil Vol: 3 Issue: 3

College Student Reactions to Drug Prevention Messages

Sharon J Davis*, Amanda Burrow Barker, Asher Pimpleton and Amy Barton
Arkansas State University, USA
Corresponding author : Dr. Sharon J. Davis
Arkansas State University, P.O. Box 1560, State University, AR 72467, USA
Tel: 870-972-3064, Fax: 870-972- 3962
Received November 19, 2013 Accepted July 30, 2014 Published August 04, 2014
Citation: Davis SJ, Barker AB, Pimpleton A, Barton A (2014) College Student Reactions to Drug Prevention Messages. J Addict Behav Ther Rehabil 3:3. doi:10.4172/2324-9005.1000124


College Student Reactions to Drug Prevention Messages

Advertisements through television, radio, billboards, and magazines have been used to convey anti-drug messages since the 1980s. Many of these ads have used graphic images or scare tactics in an attempt to dissuade young people from using, yet more recently, positively toned messages have become increasingly popular. Positively toned messages tend to focus on activities young people can do besides drug use. Ninety-six college undergraduates were asked to rate a series of both scare tactic or negatively toned ads and positively toned ads across three phases. Results showed the negatively toned ads were perceived as significantly more effective during all three phases of the study.

Keywords: Drug use, prevention, advertisements, anti-drug messages, scare tactics

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