Journal of Business and Hotel ManagementISSN: 2324-9129

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Benny Charles Daniel Author


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Short Communication Open Access

Can Medical Value Travel make global healthcare a flat market place?

Author(s):

Benny Charles Daniel

Medical Value Travel is a fast growing segment contributing good growth for the providers across destination counties. India has diligently recognized the opportunity and is showcasing its strength and potential in global market through public-private partnership, thereby paving its way to become a hub for medical tourism. However this segment still lies lucrative and is a transaction based industry. It has been creating minimal or sub optimal value in the ecosystem. In a layman’s word, players charge International patients at a premium, which in turn makes healthcare heavy on their pockets. Medical Value travel is not just about bringing a patient to a hospital and earning a referral fee. It has a lot more it and a bigger opportunity to enable India in the global market place. Wh... view moreĀ»

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