Journal of Business and Hotel ManagementISSN: 2324-9129

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Mahmood A. Khan Author

MahmoodAKhan@gmail.com

Subjects of specialization
Food Service, Hotel Management, Human Resource Information, Internet role in telecommunications

Affiliation
Department of Hospitality & Tourism Management, Pamplin College of Business, Virginia Tech, USA

Biography

Mahmood A. Khan has been involved in many quantitative as well as qualitative studies; but her expertise are mostly related to qualitative and action research. Department of Hospitality & Tourism Management, Pamplin College of Business, Virginia Tech, USA

Publications

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Social Media's Influence on Hospitality & Tourism Management

Author(s):

Mahmood A. Khan

Social Media’s Influence on Hospitality & Tourism Management

Social media, which are based on web-based, mobile based or cloud based technologies have created wonders as far as accessibility is concerned. For decades in hospitality management we used to say “you do one thing bad ten people will know by the word of mouth.”Social media has changed that proverb overnight as the “word of million mouths.” So rapid is the spread of communication that it can make or break businesses, governments, or any agency. It is not plain communication but it leads to an interactive dialogue which creates a viral impact. Social media has the advantage of (a) reachi... view more»

DOI: 10.4172/2324-9129.1000e102

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