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Hindi Journal of Business and Hotel ManagementISSN: 2324-9129
Mohammad Afzal Siddiqui. Author
Subjects of specialization
Affiliation
Food Service, Hotel Management, Human Resource Information, Internet role in telecommunications
CEO- Marlin Medical Assistance Pvt. Ltd.
Biography
Mohammad Afzal Siddiqui. has been involved in many quantitative as well as qualitative studies; but her expertise are mostly related to qualitative and action research. CEO- Marlin Medical Assistance Pvt. Ltd.
Publications
Short Communication Open Access
Post COVID-19: Medical Tourism Strategy for Business Revival
Author(s): Mohammad Afzal Siddiqui.
Medical tourism is on hold now due to COVID-19. It is impacted badly like other tourism products and possibly would take the longest time to revive again. We all know that this industry is not going to restart until the international flights’ resume, worldwide travel ban uplifts, and visa reissues. But one thing is for sure this industry will regain its market share sooner or later worldwide. However, the marketing plan and strategy for medical tourism are not going forward as earlier. There will be a question mark on traditional business strategy in the current scenario and post COVID-19, so you have to change drastically your marketing plan also in response to the shift in searches, competitors, and market share.... view more»
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