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Journal of Tourism Research & HospitalityISSN: 2324-8807

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Case Report, J Tourism Res Hospitality Vol: 4 Issue: 1

Any Difference? A Comparative Analysis: ACase Study of Two Festivals, Sustainable Tourism

Sitati Noah*, Poptani Sumayia and Cheloti Isabela
Moi University, Department of Tourism and Tour Operations Management, Kenya
Corresponding author : Sitati Noah
Moi University, Department of Tourism and Tour Operations Management, P.O Box 1125, Eldoret, Kenya E-mail: [email protected]
Received: December 30, 2013 Accepted: October 31, 2014 Published: November 05, 2014
Citation: Poptani S, Sitati N, Cheloti I (2014) Tourism Organizations Role in Training and Employment of University Tourism Graduates in Kenya. J Tourism Res Hospitality 4:1. doi:10.4172/2324-8807.1000144

Abstract

Any Difference? A Comparative Analysis: ACase Study of Two Festivals, Sustainable Tourism

The increased presence of events and festivals can be attributed to many factors including positive economic impact, increased community engagement, and enhanced destination image. Thus, there has been an increased attention from destination marketing and event/ festival organizers to the development of local events and festivals. Previous studies have supported that festivals provide a specific time and place for their organizers to show their commitment to being good citizensand neighbors. Additionally, festivals and events also generate intangible and tangible assets for a destination and have been used as an instrument for local tourism business development.

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