Journal of Tourism Research & HospitalityISSN: 2324-8807

All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Research Article, J Tourism Res Hospitality Vol: 2 Issue: 4

Hotel Visitation, Self-other Image Congruency, Satisfaction, Loyalty, and Image

Dev Jani1,2*
1Faculty of Tourism and Hotels, Fayoum University, Egypt
2Cardiff School of Management, Cardiff Metropolitan University, UK
Corresponding author : Dev Jani
University of Dar-es-Salaam Business School, P.O. Box 35046, Dar-es-Salaam, Tanzania
Tel: +255 717 028 780;
E-mail: dev@udbs.udsm.ac.tz
Received: September 23, 2013 Accepted: November 24, 2013 Published: December 02, 2013
Citation: Jani D (2013) Hotel Visitation, Self-other Image Congruency, Satisfaction, Loyalty, and Image. J Tourism Res Hospitality 2:4 doi:10.4172/2324-8807.1000131

Abstract

Hotel Visitation, Self-other Image Congruency, Satisfaction, Loyalty, and Image

Despite the call for the inclusion of social environment in service consumption, few studies have done so. This study took a plunge into the incorporation of social environment through the use of self-other image congruency concept in explaining hotel guest satisfaction, loyalty, and hotel image. Through the use of a self administered questionnaire directed to hotel guests, the collected data was subjected to a series of regression analyses. The results indicate behavioural consistency to explain satisfaction, loyalty, and hotel image significantly. Albeit not being statistically significant the impact of self-other image congruency was higher for business guest compared to pleasure oriented guest; the frequency of staying in hotel also enhanced the relationship up to a point of decline and then rising abruptly. Practically, the results indicate the usage of self-other image congruency to hoteliers in strategizing their service provision that can elevate the guests’ perception of the behaviour of other guests.

Keywords: Self-other image; Satisfaction; Image; Loyalty; Hotel visitation

international publisher, scitechnol, subscription journals, subscription, international, publisher, science

Track Your Manuscript

Awards Nomination

Media Partners

Associations

open access