Journal of Tourism Research & Hospitality ISSN: 2324-8807

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Research Article, J Tourism Res Hospitality Vol: 5 Issue: 1

An Impact of Social Media and Online Travel Information Search in Vietnam

Vi Tuong Tran1*, Huong Hue Do1, Ngoc Vu Nhu Phan1, Tu Ngoc Nguyen2 and Nguyen Van Trang3
1Tourism Department, Hoa Sen University, Vietnam
2Software Engineering Department, Hoa Sen University, Vietnam
3Ho Chi Minh City, Vietnam
Corresponding author : Vi Tuong Tran
Department of Tourism, Hoa Sen University, Vietnam
Tel: (84) 903 657 968;
E-mail: [email protected]
Received: February 02, 2016 Accepted: April 06, 2016 Published: April 12, 2016
Citation: Tran VT, Do HH, Phan NVN, Nguyen TN, Trang NV (2016) An Impact of Social Media and Online Travel Information Search in Vietnam. J Tourism Res Hospitality 5:1. doi:10.4172/2324-8807.1000153


An Impact of Social Media and Online Travel Information Search in Vietnam

Social media is increasingly prevalent among and beneficial for travelers. A large percentage of travelers use search engines when it comes to making travel-related decisions. In addition, social media websites which appear on the search results are becoming preferable information sources to travelers. In Vietnam, numerous customers (83%) use search engines before making ground travel purchase decisions and over one fifth of the population, which is equivalent to 19.6 million, is currently Facebook users. Therefore, the goal of this research is to investigate the role of social media presented by a search engine within Vietnam trip planning context. The research employs a set of selected searching keywords together with ten Vietnam urban destination names in order to unveil the information searching for travel planning. The findings show to some extent that social media websites can help display searching results, and how certain types of social media websites are distributed across the result pages in online tourism domains. Implications for online marketers targeting Vietnamese audience are also mentioned.

Keywords: Customer generated content; Social media; Online travel information; Search engine; Online tourism domain

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