Journal of Tourism Research & HospitalityISSN: 2324-8807

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Perspective, J Tourism Res Vol: 12 Issue: 1

Experiencing the Authenticity of Cultures through Cultural Tourism

Huang Peng*

Department of Communication and Art, University of Aveiro, Aveiro, Portugal

*Corresponding Author: Huang peng
Department of Communication and Art, University of Aveiro, Aveiro, Portugal;

Received date: 14-Feb-2023, Manuscript No. JTRH-23-92263; Editor assigned date: 16-Feb-2023, PreQC No. JTRH-23-92263 (PQ); Reviewed date: 03-Mar-2023, QC No. JTRH-23-92263; Revised date: 10-Mar-2023, Manuscript No. JTRH-23-92263 (R); Published date: 20-Mar-2023 DOI: 10.4172/2324-9110.10001009.

Citation: Peng H (2023) Experiencing the Authenticity of Cultures through Cultural Tourism. J Tourism Res 12:1.




Cultural tourism refers to travel with the intent of experiencing and learning about the culture of a country or region. Tourists whose primary travel motivation is culture-related only make up about 5% -10% of all cultural tourists. These tourists are eager to learn about or experience local culture. It is a type of travel that involves visiting destinations primarily to learn about their cultural heritage, history, and traditions. This form of tourism is becoming popular as more and more people seek to connect with different cultures and experience the unique aspects of different societies. Cultural tourism can take many forms, including visits to museums, historic sites, cultural festivals, and traditional performances. These experiences offer visitors a chance to learn about the art, music, food, and customs of different cultures and to appreciate the diversity of the human experience. An increasing number of cultural tourists no longer feel attracted to crowded cultural attractions, instead preferring more personal, smallscale, and authentic aspects of culture. Examples of this include artisanal, craft, and hand-made products (tangible or material culture) and unforgettable and truly inspiring experiences that touch visitors in an emotional way and connect them with that specific place, people, and culture (intangible or immaterial culture). It also helps to promote the preservation of heritage and traditions. By providing a platform for local artisans and performers to showcase their work, cultural tourism can help to support and sustain traditional crafts and art forms. Additionally, it provides economic opportunities for local communities, which can in turn incentivize the preservation of cultural heritage. This type of tourism provides an opportunity to learn about a culture and its history, as well as to interact with the local community.

One of the benefits of cultural tourism is that it promotes crosscultural understanding and appreciation. By learning about different cultures and traditions, travellers can gain a greater understanding and respect for people from different backgrounds. This can help to break down stereotypes and promote tolerance and understanding. Another benefit is that cultural tourism can help local communities and economies. It often involves staying in locally owned hotels, eating at locally owned restaurants, and shopping at local markets. This can help provide jobs and income for local people and preserve traditional cultures and ways of life. However, cultural tourism can also pose challenges. For example, some tourists may be insensitive to local customs and traditions and engage in disrespectful behaviour. Additionally, cultural tourism can sometimes lead to the commodification of cultural traditions as they are packaged and sold to tourists for profit. To address these challenges, it is important for cultural tourism to be approached in a responsible and sustainable manner. This can involve working with local communities to develop tourism policies and practices that respect local traditions and customs. It can also involve educating tourists about local cultures and traditions and encouraging them to be respectful and responsible travellers.


Cultural tourism offers many benefits, including promoting crosscultural understanding and supporting local communities. However, it is important to approach cultural tourism in a responsible and sustainable manner in order to minimize its negative impacts and maximize its benefits. By engaging with local communities and respecting local customs, cultural tourism can offer a unique and memorable travel experience while also promoting diversity and intercultural understanding.

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