Journal of Tourism Research & HospitalityISSN: 2324-8807

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Opinion Article, J Tourism Res Vol: 12 Issue: 1

Impact of Electronic Tourism (E-Tourism) on the Global Industry

Bihu Maria*

1Department of Geography, Sidho-Kanho Birsha University, Purulia, India

*Corresponding Author: Bihu Maria
Department of Geography, Sidho-Kanho Birsha University, Purulia, India;

Received date: 14 February, 2023, Manuscript No. JTRH-23-95956;

Editor assigned date: 16 February, 2023, PreQC No. JTRH-23-95956 (PQ);

Reviewed date: 03 March, 2023, QC No. JTRH-23-95956;

Revised date: 10 March, 2023, Manuscript No. JTRH-23-95956 (R);

Published date: 20 March, 2023, DOI: 10.4172/2324-9110.10001013.

Citation: Maria B (2023) Impact of Electronic Tourism (E-Tourism) on the Global Industry. J Tourism Res 12:1.




The impact of e-tourism on the global industry has been significant and far-reaching. One of the most visible impacts has been on the way people plan their travel. In the past, travellers would typically rely on travel agents, brochures, and other traditional sources of information to plan their trips. Today, however, the internet has become the primary source of information for travellers. They can find destinations, compare prices, and read reviews from other travellers before making their booking decisions. Another major impact of etourism has been on the way people book their travel. Previously, travellers would typically have to visit a travel agency or call a reservation Centre to book their travel arrangements. Today, however, travellers can book their travel arrangements online, using their computers or mobile devices. This has made the booking process much more convenient and accessible, and has also developed new opportunities for travel companies to reach customers.

E-tourism has also had a significant impact on the tourism industry's marketing strategies. Travel companies can now reach a global audience through their websites, social media platforms, and other digital channels. This has allowed them to target specific demographics and personalize their marketing messages to different audiences. It has also made it easier for smaller travel companies to compete with larger players in the industry. One of the most significant impacts of e-tourism has been on the way people experience tourism products and services. Digital technologies have enabled travellers to access a wide range of information and services, including virtual tours, online reviews, and personalized recommendations. E-tourism has also developed new opportunities for tourism businesses to innovate and improve their products and services. For example, some hotels and resorts are using digital technologies to produce more personalized experiences for their guests, such as mobile check-in and in-room technology. This has helped them to differentiate themselves from competitors and to attract more customers. Virtual reality tours are a relatively new application of e-tourism, but they are rapidly gaining popularity. Travellers can use virtual reality technology to explore destinations before they book their travel. This allows them to get a better sense of the destination and to make more informed booking decisions. Virtual reality tours can also be used to showcase destinations and activities to potential customers, making them a powerful marketing tool for the tourism industry.


E-tourism has had a transformative impact on the global tourism industry. It has changed the way people plan, book, and experience travel, and has offered new opportunities for businesses to reach customers and innovate. As digital technologies continue to evolve, it is likely that E-tourism will continue to shape the future of the tourism industry for years to come. It has a wide range of applications that are changing the face of the tourism industry. From online booking and mobile apps to virtual reality tours and social media, e-tourism is making travel more convenient, accessible, and personalized. As digital technologies continue to evolve, it is likely that e-tourism will continue to play an increasingly important role in the travel industry.

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