Journal of Tourism Research & Hospitality ISSN: 2324-8807

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Research Article, J Tourism Res Hospitality Vol: 6 Issue: 2

The Longitude and Latitude of Trading in Tourists

Helga Kristjánsdóttir*

University of Iceland, Sæmundargötu 2, 101 Reykjavík, Iceland

*Corresponding Author : Helga Kristjánsdóttir
Faculty of Business, Gimli, Postbox 32, University of Iceland, Sæmundargötu 2,101 Reykjavík, Iceland
Tel: +354-525-4500
E-mail: [email protected]

Received: January 25, 2016 Accepted: February 25, 2017 Published: March 03, 2017

Citation: Kristjánsdóttir H (2017) The Longitude and Latitude of Trading in Tourists. J Tourism Res Hospitality 6:2. doi: 10.4172/2324-8807.1000165


One way of looking at the flow of tourists is to view it as trade flow, analyzing people rather than goods or services. This research applies a gravity model to estimate tourist flows as a function of distance and economics as well as market size. The explanatory variables account for gross domestic product, population, oil price, tourism receipts, exchange rates, distance, skilled labor and regional trade agreements. Findings indicate that educated tourists are more interested in visiting the country and higher wealth also increases their willingness to visit. Moreover, tourists arriving from popular tourist destinations are found to be more eager to visit, although travel distance and higher fuel price negatively impacts their interests. Finally, if the tourist home country has regional trade agreement membership they are less willing to visit, although this is
not affected by the strength of their local currency.

Keywords: Tourist flow; International trade; Gravity model; Air transport; Remoteness

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