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Journal of Tourism Research & HospitalityISSN: 2324-8807

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Research Article, J Tourism Res Hospitality Vol: 6 Issue: 2

Tourism Development Potential in an Insular Territory: The Case of Ribeira Grande in the Azores

Gualter Couto*, Pedro Pimentel and João Ponte

University of the Azores, Faculty of Economics and Management and CEEAplA, Portugal

*Corresponding Author : Gualter Couto
University of the Azores, Faculty of Economics and Management and CEEAplA, Portugal
E-mail: [email protected]

Received: March 04, 2017 Accepted: March 17, 2017 Published: March 22, 2017

Citation: Couto G, Pimentel P, Ponte J (2017) Tourism Development Potential in an Insular Territory: The Case of Ribeira Grande in the Azores. J Tourism Res Hospitality 6:2. doi: 10.4172/2324-8807.1000166

Abstract

The Autonomous Region of the Azores is one of the most sustainable destinations in the world. Being an archipelago comprised of nine small islands, quality and sustainability are critical features in the tourism sector, inducing the need for thorough and technical strategic development processes. Ribeira Grande is an important
municipality in the Azores, which envisioned tourism as a strategic sector to develop when the partial liberalization of the air passenger transport sector occurred in 2015. However, this destination had little tourism maturity and competitiveness and required some structural planning work. The development of a strategic plan for tourism for
the municipality of Ribeira Grande, including the selection of tourism products, is explained in detail in this article, which highlights the main challenges and results of the process.

Keywords: Azores tourism; Strategic planning; Destination planning; Destination competitiveness; Product development

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