Short Communication, J Bus Hotel Manage Vol: 7 Issue: 5
Affordable, accessible & credible primary healthcare services to underservedpopulation
Amar Kumar Jamadhiar
MS, e-MBA
*Corresponding author:
Kumar Jamadhiar A, MS, e-MBA W004 Purva Fairmont
Apartment, 24th Main Road HSR Layout Bangalore , Tel: +91 974 032 1172;
E-mail: amar@medi360.in
Citation: Kumar Jamadhiar A,(2021) Affordable, accessible & credible primary healthcare services to underserved population. J Bus Hotel Manage
Abstract
Objective: India has made reasonable progress in improving access to last-mile healthcare over the last decade. However, the improved access has not reached the 29 states equally In addition, existing facilities, both public and private, face acute shortage of qualified personnel (fully trained doctors, lab technicians) as well as facilities and medical supplies.A large proportion of population (10,000+ per lakh) suffer from chronic illnesses, however, less than 50% of them seek treatment for the same. Some of the ground level issues are the below:
1. Low public spending on healthcare
2. Low doctor to patient ratio
3. High percentage of rural population =
These factors have contributed to a very high cost of healthcare in private sector, which many poor patients are forced to pay as there are no credible alternatives.
We realized that access to healthcare is one of the key areas of improvement in India, as population to doctor ratio varies between 1700 to 29000 as against the recommended WHO standard of 1000. Rural pockets fare even less on this metric as most of the doctors are concentrated in Tier 1 cities and other urban centres. As an outcome of this low doctor ratio, quality of care is very low in rural areas with people suffering from complications arising out of easily preventable / treatable diseases due to lack of quality care. Technology interventions to improve this quality of care as a viable option became imperative during these discussions.Moreover, a number of solutions on the ground are either focused on medical devices in a particular area or non-scalable business models that beyond a point do not provide a compelling long-term solution for providing on the ground primary healthcare attention in the underserved areas. Based on a survey of health seeking behaviour of individuals in rural areas, we realized the top 5 priorities or need for a healthcare seeker are:
1. Efficacy of treatment
2. Cost of treatment
3. Accessibility
4. Instant feedback ? attention paid and integrated service delivery
5. Treatment from a qualified doctor
Our solution addresses all aspects of the Health Seeking Behavior:
• Integrated healthcare service through the technology enabled platform & Qualified network of GPs and specialists addressing Efficacy of treatment and treatment from a qualified doctor
• Cost of treatment - Cost of delivery (diagnostics and consultation) is 30-50% cheaper than the nearest private doctor
• Accessibility - Last mile service delivery ? present within 10 km of the patient.
• We deploy our services through a combination of channels and monitor quality and operations through a strong operational framework. The channels of operation are:
• At private doctor clinic - Value proposition being augmenting the clinic in terms of secondary consultation, diagnostic tests and off hour consultation
• Pharmacy - provide value add to the pharmacy in terms of diagnostic and consultation services
• Rural Entrepreneur - onboard an individual with a medical background, train and help her / him run the operation
• PHCs - Deployment next to a government centre with the permission of government
Keywords: primary healthcare, Hotel Management
Biography
A passionate business leader with 20+ years of global experience in developing and delivering innovative solution across various domains with focus on healthcare. An Alumnus of IIMC (IIM Calcutta)& SHIP (Shippensburg University, PA USA) as well incubatee at IIMC Inniovation Park, I founded Medi360, A Tele-Health service provider with a vision to provide accessible and affordable quality primary healthcare services across rural India.
At a personal level, I always had interest in working for an affordable technology solution that can benefit underserved Indian population at large. I quit my job in 2015 and founded Medi360 with a vision to make Medi360 as default primary healthcare service provider in all rural/undeserved population of India with a vision to make a measurable impact ( 5millions individual per year within the next 5 years).
