Editorial,  Vol: 11 Issue: 1

Role of Marketing Strategies in Hotel Management

Kiran Malhotra^*

Department of Marketing, Christ University

*Corresponding Author:

Kiran Malhotra
Department of Marketing, Christ University
E-mail: kiran.malhotra@christuniv.edu.in

Received: 01-March-2025, Manuscript No. JBHM-25-169399; Editor assigned: 4-March-2025, Pre-QC No. JBHM-25-169399 (PQ); Reviewed: 20-March-2025, QC No. JBHM-25-169399; Revised: 26-March-2025, Manuscript No. JBHM-25- 169399 (R); Published: 30-March-2025, DOI: 10.4172/2324-9129.1000167

Citation: Kiran M (2025) Role of Marketing Strategies in Hotel Management. J Bus Hotel Manage 11:167

Abstract

Introduction

In the competitive hospitality market, effective marketing strategies are crucial to attract and retain guests. With the rise of digital platforms, hotels have shifted from traditional advertising to digital and experience-driven marketing [1].

Digital and Social Media Marketing

Social media has revolutionized hotel promotions. Platforms like Instagram and YouTube are used for virtual tours and influencer partnerships. SEO, email campaigns, and targeted ads improve visibility and conversions [2][3].

Loyalty Programs and Branding

Hotels use loyalty programs to build repeat customer bases. Personalized rewards, membership tiers, and branded experiences help in creating a strong brand identity [4]. Brand partnerships with travel companies and event planners are also effective strategies [5].

References

1. Choudhury M (2021). Digital Marketing in Hospitality. Marketing Horizons 5: 41-50.
2. Anand K (2020) Instagram for Hotels. Social Media Trends India 6: 25-32.
3. Lal D (2022) SEO for Hotels. Tourism Promotion Journal 3: 14-20.
4. Narayan R (2023) Hotel Loyalty Programs. Branding in Hospitality 7: 37-45.
5. Verma N (2019) Partnership Marketing. Indian Business of Tourism 4: 52-60.