Journal of Business and Hotel ManagementISSN: 2324-9129

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Editorial, J Bus Hotel Manage Vol: 1 Issue: 1

Social Media's Influence on Hospitality & Tourism Management

Mahmood A. Khan*
Department of Hospitality & Tourism Management, Pamplin College of Business, Virginia Tech, USA
Corresponding author : Mahmood A. Khan, Ph.D
Professor, Department of Hospitality & Tourism Management, Pamplin College of Business, Virginia Tech, USA
E-mail : [email protected]
Received: May 30, 2012 Accepted: June 05, 2012 Published: June 07, 2012
Citation: Mahmood A. Khan (2012) Social Media’s Influence on Hospitality & Tourism Management. J Bus Hotel Manage 1:1. doi:10.4172/2324-9129.1000e102

Abstract

Social Media’s Influence on Hospitality & Tourism Management

Social media, which are based on web-based, mobile based or cloud based technologies have created wonders as far as accessibility is concerned. For decades in hospitality management we used to say “you do one thing bad ten people will know by the word of mouth.”Social media has changed that proverb overnight as the “word of million mouths.” So rapid is the spread of communication that it can make or break businesses, governments, or any agency. It is not plain communication but it leads to an interactive dialogue which creates a viral impact. Social media has the advantage of (a) reaching global audience, even in remote corners of the world; (b) immediacy with no time lag; (c) easy accessibility by those receiving the communication as long as they can get their hands on a computer keyboard; (d) twenty four hours, seven day operations thereby overcoming the time difference; and (e) ubiquitous versatility for interactive exchanges.

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