The Journal of Tourism Research & Hospitality (JTRH) promotes rigorous research that makes a significant contribution in advancing knowledge for tourism theory, research methodologies and hospitality. JTRH includes all major themes pertaining to various functional areas of tourism and hospitality.
Journal of Tourism Research & Hospitality is a subscription based journal that provides a range of options to purchase our articles and also permits unlimited Internet Access to complete Journal content. It accepts research, review papers, online letters to the editors & brief comments on previously published articles or other relevant findings in SciTechnol. Articles submitted by authors are evaluated by a group of peer review experts in the field and ensures that the published articles are of high quality, reflect solid scholarship in their fields, and that the information they contain is accurate and reliable.
Festive Leisure: Significant Changes in Perception and Organization of Celebrations
This article aims to highlight the current relevance of leisure, emphasizing its transformations in contemporary society, and tackling a specific aspect of the leisure phenomenon, its festive dimension. The first section is related to the analysis of the festive leisure experience and the change in perception of festivities during three stages: preparation, celebration and memory. The second section focuses on celebrations as spaces for citizen participation where human diversity is considered as a feature of modern societies; the difficulties that inclusion and access pose for people with disabilities, and finally on the work developed from the City Council of Bilbao to offer festivals for all. The chapter closes with some final thoughts which bring together new ways of understanding festivals and some of the challenges involved in
Examining the Impact of Negative Attributes On Consumer Preference and Willingness to Pay in the Vacation Ownership Industry: A Conjoint Analysis
This study employs a conjoint analysis approach to examine consumer preference and willingness to pay for the vacation ownership (timeshare) product. The study focuses on attributes that have been classified as negative attributes during the sales process to determine if the anticipated effect of reductions in preference and willingness to pay are supported. With a sample size of 3,200 respondents familiar with the timeshare product, the findings challenge contemporary literature that suggests purchase incentives negatively impact consumer preference and willingness to pay.
The Hospitality/Tourism Student’s Attitude toward the Timeshare Industry
Hospitality/tourism students were surveyed to determine their attitude toward the timeshare industry in order to assist timeshare human resource managers in their recruitment efforts. The study resulted in student responses in three different factor groupings based on their attitudes toward the industry. Results found that there were significant differences in student’s attitude towards timeshare industry and their sources of information for career choice, career choice factors, and their familiarity and experience with the segment.
Channel Incentive Travel Programs: Stakeholders Perceptions and Indicators of Satisfaction and Loyalty Based on the Incentive Travel Experience
Channel incentive travel is a lucrative market for many hospitality suppliers and plays a vital role in meeting many companies’ business objectives. Despite this vital role, many people do not understand what channel incentive travel is and how it can be used to meet business objectives. This study uses qualitative analysis was to determine why channel incentive travel is used by companies and why dealers participate. To gain a holistic perspective of a channel incentive travel program, key stakeholders (dealer participants, the sponsoring company, and suppliers) were interviewed. Quantitative analysis provides empirical support for three success factors (satisfaction, loyalty, and motivation to increase sales). The independent variable “I would recommend other dealers try to reach the goal of earning an incentive travel trip” was significant in all three models contained within this study. The significance of this variable is a strong indication that participants understand the value and benefits of the channel incentive travel program and would recommend that others try to earn the reward.
Hotel Customer Expectations of Service: A Provincial Analysis of Family Business in Chiangmai, Thailand
It is essential for service providers in the hospitality industry to comprehend what customers of various market segments expect from a service firm in order to deliver high quality services. This study aims at measuring and comparing differences in the desired service quality expectations of hotel customers, as well as identifying the service dimensions that matter most to hotel guests. To achieve this, a modified SERVQUAL scale was employed as the research instrument.