Jonathon Day, PhD

Editorial Board Member

Department of Hospitality and Tourism
Purdue University, USA

Contact Jonathon Day, PhD

Department / University Information


Jonathon Day joined the faculty at Purdue’s Department of Hospitality and Tourism Management after a successful career in destination marketing. Dr. Day’s doctorate examined the challenges of destination branding in the United States. He also has a MBA from UCLA’s Anderson Graduate School of Management. He joins Purdue after roles as an adjunct professor at Pepperdine University and NYU. He is a CITE – Certified Incentive Travel Executive with Society of Incentive Travel Executives (SITE). In 2000 he was named one of Travel Agents magazine’s “100 Rising Stars” of destination marketing in the travel industry. An award winning marketer, he has received recognition for work in public relations, brochures development, training video production, travel trade campaigns and international marketing. During the past 20 years, Dr. Day has been instrumental in developing marketing strategies that deliver real, long term results for international tourism destinations. He has undertaken marketing campaigns for two of the South Pacific’s most successful destinations – New Zealand and Australia’s Great Barrier Reef State, Queensland. Prior to joining Purdue University, Dr. Day founded Placemark Solutions, Inc., a consulting and marketing company to assist tourism operators, hoteliers and destinations to meet the challenges of our changing industry. Dr. Day has conducted training for destination marketing professionals undertaking the Certified Destination Management Executive program with the Destination Marketing Association International. He was a featured speaker for the International Conference on Destination Branding and Marketing for Regional Development in Macau, China in both 2005 and 2007. He is a past President of Travel & Tourism Marketing Association and a past-trustee of the Hospitality Sales and Marketing Association International Foundation. He is also on the advisory board of the Journal of Vacation Marketing.

Research Interest

He is interested in the research of Sustainable Tourism Development.