Shu Cole, PhD

Editorial Board Member

Department of Research and Graduate Studies
Indiana University, Bloomington

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Department / University Information


Dr. Cole earned her PhD on Tourism Services in 1998 from Texas A&M University. She served as Assistant Professor at University of Missouri from 2000 to 2006. Currently she is serving as Associate Professor at Department of research & graduate studies in Indiana University since 2006.

Research Interest

Dr. Cole's research area is in tourism marketing with a focus on tourist experience management. Specifically, I am interested in factors influencing tourist experiences at attractions and destinations, the inter-relationships among service quality, satisfaction and behavioral intentions, and the cultural and psychological antecedents of service evaluations, satisfaction, and behavioral intentions.

Related Publications

Recommended Conferences

Global Summit on Affiliate Marketing

Barcelona, Spain

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